Complete Marketing Services for
New Construction Communities and Resorts
Patty Cooke, founder of Wentworth, spent more than 20 years in marketing leadership positions for residential housing developers and marketing firms before establishing the company. Under her direction, the Wentworth team offers new construction clients a full menu of services including:
Pre-Planning Review
Put our extensive development and construction experience to work early in the process to make sure a project is designed and phased to maximize marketing opportunities. We will review land plans/site designs, landscape designs and architectural plans and provide recommendations to enhance product positioning.
Project Start-Up
Beginning with a pre-marketing campaign, Wentworth develops and implements a complete timeline and marketing plan for project starts. Our unique interior design capabilities enable us to handle all aspects of a project start, including signage, staging of model homes and the establishment of on-site sales offices.
Marketing Plans
Don't have a staff Marketing Director? You can count on us to develop budgets, establish project timelines and strategies, time product releases and create and implement sales development strategies.
Sales Management and Lead Development
The best results come when marketing and sales strategies mesh to create seamless communications from first approach to follow-up. The Wentworth team provides sales training, sales support and lead management that work in tandem with marketing efforts to achieve sales goals.
Ongoing Creative Services
Print Collaterals
Wentworth will develop your brochures, handouts, newsletters, direct mail pieces, posters and more.
Web Site
Chances are good that potential buyers will check out your web site before coming to visit your community. Make sure your community makes a great first impression with a web site that captures its unique identity. Wentworth provides complete creative services, including content and design; tracking systems and data analysis; and promotions to increase traffic to your site.
Advertising
Consider us your in-house agency. We'll establish advertising budgets, reserve space or air time, create your ads, handle your placements and even field all those annoying calls from ad reps.
Electronic Communications
E-newsletters, blogs, e-mail announcements, online promotions...e-mail and the Internet have opened up a whole new world or promotional opportunities. We'll help you figure out the strategies that are best for your community and help you implement electronic communications programs.
Public Relations
We'll help you get the word out about your community through press releases, online and print feature article placements, special events and more.
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"Technical skill is the mastery of complexity, while creativity is mastery of simplicity."
- Erik Christopher Zeeman